Nano offers new monetisation opportunities for virtually all publishers
We have built a unique data and technology platform that profiles hundreds of millions of users based on their actual current intensions: their real-time search queries. This enables advertisers to prospect for new customers and allows publishers to create value out of an underutilised asset.
Our aim is to grow your business. That’s why we have developed a next generation of intent targeting. With INSIST™, our latest solution, we are able to show your website users directly relevant advertising based on their live searches on your site – with zero latency.
How this works? By passing your search data to our wholly owned, proprietary platform which instantly serves an appropriate ad on your site. If the keyword doesn’t match an advertiser’s current campaign, we are still able to deliver advertising based on the user’s recent search history.
You can be confident that we comply with all applicable data privacy regulations. Search queries generated in our network are anonymised and cannot be used to draw conclusions about users’ personal characteristics. Moreover, our platform offers full transparency – down to the last pound and penny.
All publishers in our network can track the search queries they have delivered to Nano at any time – and check which of those queries were actually used for search retargeting campaigns. Publishers can find out how much additional revenue they can generate from their partnership, right down to the last pound and penny. They also find out which keywords work on their sites, and can use this information to optimize their sites.
As Nano’s partners, publishers can be confident that all applicable data privacy regulations are complied with. The search queries that are generated and sent to Nano are anonymised and cannot be used to draw conclusions about users’ personal characteristics.
Some publishers might be challenged by the dilemma of establishing a healthy ratio of editorial content and advertising – others may not be able to display online advertising at all. For those, we offer a ‘data only’ solution.
How it works? They transfer their search data to Nano. If a keyword matches an advertiser’s current campaign, it will be used for programmatic advertising and thus paid for by Nano.
Gain access to Europe’s leading search intent targeting platform and a new, high-yielding revenue stream. Just enter a few details about your website – and off you go.
Want to know more about how Nano can provide unique value to your publisher search data?
Just send us a message an we’ll get in touch immediately.