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The report surveyed 150 UK brands and agencies to understand how their planning and buying is impacted by signal loss in 2023.
In this new Tactics and Insights guide, we present actionable steps for marketers that will help them generate campaigns optimized to drive conversion-primed attention.
Without a Trace: The future of online targeting without identifiers
Read our latest Attention Marketers Playbook in collaboration with Digiday providing insights and tactics for marketers navigating targeting and measurement in a post-cookie world.
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