Resources

Defining Intent - The Whitepaper

A behavioural science case for signal-led intent targeting

Intent over Identity

Richard Shotton, author and behavioural science influencer, shares the principles of the Fundamental Distribution Error

Multi-Signal Measurement

Carl White and Richard Shotton on Goodhart's Law and the pitfalls of optimising to a single signal with the Cobra Effect Study.

The Problem with Single Signal Intent

Behavioural science explains why combining signals produces a lift greater than the sum of the parts​ with the BJ Fogg model

How Intent Signals increase relevancy

How brands like McDonald's use Bespoke Intent Personas from Nano to tailor their targeting for better performance and results, filling the blind spot of users who cannot be targeted in the traditional way, and ensuring customers showing real intent are served relevant ads.

Intent on Evidence - Richard Shotton Interview

Carl White in conversation with Behavioural Scientist, Richard Shotton - the full interview

What drives human behaviour as consumers?

Three independent evidence sources converge on the same conclusion: consumer behaviour is driven by two distinct systems

Habit-Intent Spectrum

The most efficient media plans segment spend by dominant consumer system - not just by channel or format.

Modern Consumer Journey

People don't move through stages - they loop across four behaviours simultaneously. Intent signals appear in all four.

Vodafone on audiences with the right mindset

Vodafone share how their use of intent signals with Nano targeting allows them to reach customers researching in the moment

Superbet

Superbet adopted a multi-market, multi-strategy approach aimed at organically expanding their data pool while future-proofing their advertising approach with Nano’s Intent Persona solution

VM02

Virgin Media O2 (VMO2) wanted to reach consumers actively in-market for phones, technology, and gadgets to promote two new smartphone models.

Reaching Niche Hospitality Decision-Makers

Reaching niche B2B audiences through programmatic campaigns can be challenging, particularly when decision-makers represent a small segment of the broader market.

giffgaff

giffgaff aimed to raise awareness of its new brand messaging "Are you on giffgaff or something?" while also activating carbon-reducing formats through OLV.

Heineken

Nano and Circana created a test campaign with leading premium drinks brand, the Heineken Company, to strengthen brand awareness and market penetration as well as increase consumer consideration for Cruzcampo as a newcomer beer brand in the UK.

Black Friday Retail Case Study

A leading electrical retailer wanted to drive brand awareness and traffic to site for its Black Friday electricals sale, one of the biggest moments in the retail calendar.

Christmas FMGC Case Study

One of the UK's leading supermarkets partnered with Nano over the Christmas trading period to build awareness of its seasonal range at the height of consumer demand. The brief was to reach broad, diverse audiences while also connecting with high-intent shoppers interested in food, alcohol and money saving.

Beiersdorf

Beiersdorf relied on Nano’s expertise in targeting users upon live searches to increase awareness around their anti-pigmentation line of products: educating users on their formulas was the primary goal, but Nano was also used to test the engagement and response to different offers within the creatives.

Playstation

PlayStation invested in Nano’s Rich Media creatives to increase interest around new offers and product launches, testing the potential of a brand new way of engaging their audience.

SAP Concur

SAP Concur wanted to engage a B2B audience interested in expense management. Nano’s keyword targeting was chosen to reach users at the moment of intent, in an extremely challenging period due to the circumstances created by the first lockdown.

Gold again: Nano IAB Gold Standard certified

Playing our part in building a sustainable future for digital advertising

Nano Interactive launch NanoQ Agentic Media Planner

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation.

Nano join Index Exchange Data Vendor System

Nano Interactive are delighted to support Index Exchange by joining its data vendor marketplace, through which curators gain access to third-party data sets without needing their own integrations.

Nano’s ID-free intent solution can now activate Compliant’s Data Integrity Index (DII)

Nano research reveals a critical gap in Digital Advertising

New data finds that a significant portion of undecided voters oppose online tracking ahead of the upcoming U.S. midterm elections, raising new questions for advertisers about audience targeting.

The grocery event that supermarkets haven't yet claimed

New research by Nano Interactive highlights that the role of Black Friday is changing.

UK car buyers in 2026: loyalty, electrification, and a new media reality

The UK automotive market is entering one of the most complex transitions in its modern history. Electrification is accelerating, consumer confidence remains fragile, fuel prices are volatile, and Chinese manufacturers are reshaping competitive dynamics across British forecourts. New research conducted in March and April 2026 offers a detailed snapshot of how UK car owners and leasers are navigating this environment. It looks into their media habits, as well as attitudes towards vehicle ownership, brand loyalty, electrification, and advertising, to reveal a market caught between long-standing consumer behaviours and rapid industry disruption. One message stands out clearly: while technology and EV adoption continue to dominate industry conversation, traditional fundamentals like price, trust, and familiarity still heavily influence consumer decision-making.

Five steps to understanding consumer intent

Audience intelligence has always promised more than it’s delivered. Black boxes. Stale data. Segments built on a single signal, by systems with no real history behind them. Nano has been aware of this challenge - and has been doing something different - for over a decade. At the recent IAB UK AI Growth Summit, our CRO Niall Moody and CTO Rade Popović took the stage to walk through NanoQ, our brand-new Agentic Media Planner. Together, they explored the work behind the live platform, based on five key pillars: control, audience discovery, global scale, CTV intent, and outcomes.

Advertising to sports fans: Inside the UK’s betting habits

By unpacking the betting ecosystem – from motivations to media habits – marketers can align messaging with real betting intent rather than relying on static audience profiles.

NanoQ - transforming programmatic media planning

Nano launches NanoQ – Agentic Media Planner built to transform programmatic planning

Marketing during Ramadan: what you need to know

Ramadan remains one of the most significant periods in the consumer calendar for Muslims in the UK, clearly shaped by deep religious commitment, but increasingly influenced by economic pressures and evolving lifestyles. 

How the UK really travels: what motivates each generation

In a highly competitive travel landscape, understanding how people actually plan, book and experience their holidays has never mattered more

How to make sure your brand is part of the magic of Christmas

Christmas isn’t just a season – it’s a mindset. From the way we shop for food to how we raise a toast, gift, and scroll, festive behaviour reveals a lot about what people value most.

Nano partners with The Trade Desk

Nano partners with The Trade Desk to bring ID-free intent targeting to clients in Europe & the US

How FMCG brands can navigate new HFSS Ad rules

With HFSS (high fat, salt & sugar) regulations tightening and CPMs rising, brands need to stay compliant and competitive. Here is some insight from our Client Success Lead, Jordan Crich, on these restrictions and how Nano Interactive can help. 

Michaela Rairata

Michaela works across three functions, all client and partner-facing, unlocking Intent and driving real-world value

Niall Moody

Niall plays a huge role in how we partner with brands, agencies and tech partners globally, building strong relationships that help everyone achieve their objectives in a privacy-safe way.

Carl White

Carl White, Nano CEO, explores how agentic AI is transforming the future of advertising

Michaela Riarata

The Future of Proven Results with British Airways

Michaela Rairata

The Future of Audience Insights with Wella

Niall Moody

The Future of ID Free Targeting for B2B Advertisers

Michaela Rairata

The Future of Cost Effective Performance Heineken

Niall Moody

The Future of ID Free Targeting for CPG Advertisers