Clients are often apprehensive when trialling a new vendor for the first time. Nano quickly optimised the client’s creatives, delivering results far beyond what they had experienced with other display partners. Such attention results shown so early in the campaign period quickly established trust with the client and demonstrated to them that they were indeed in safe hands.
- Hamish Brown - mSix & Partners - Digital Lead
Overview
Environmental cleaning company Ecover wanted to drive awareness of their market position as a sustainable lifestyle brand across households in Germany. By leveraging Nano’s LIIFT™ Platform Ecover successfully reached over 1 million unique users during a 9-week period. The campaign utilized a highly engaging rich media format which delivered strong CTR performance.
Results
Overall, the campaign achieved a second stage CTR of 7.73% (Benchmark 3%)
82% total viewability score (Industry standard 70%)
1.09 million unique users reached. 2.5x more than the original media objective.
The campaign has since gone on to receive recognition across EMEA through winning The Drum Online Marketing Awards – Best FMCG campaign
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