Circana partnership drives incremental sales and strong ROI for Fosters Shandy
Case Study
“In 2024 we’ve utilised Nano’s technology on several campaigns and have combined their intent personas with point of sale data, and we’ve been able to measure ROI without the reliance of cookies, IDs or other people based tracking methods. With this being a new product launch exclusively in the off-trade, it was important for us to report back on ROI, and we saw great results for Foster’s Shandy!”
Objective
The Heineken company, in partnership with Nano and Circana launched a campaign for Fosters Shandy, combining intent targeting with point-of-sale data.
Nano used Circana’s ProScores insights to inform planning based on sales propensity at a geo level with distribution, market share and category trends. To optimise delivery to areas in the UK with qualified sales opportunities, this data was layered onto Nano’s vertical insights food and drink category plus its Intent Personas segment for “alcohol drinkers”.
Using ProScores also enabled Heineken to measure direct response without the need for cookies, other IDs, or any form of user profiling.
Results
- £3.45 ROI, almost 3x the benchmark of £1.25
- A 2.7% sales uplift over the full measured period which extended to a 1.2% sales uplift on the total Fosters brand.
- An accompanying brand lift study showed a drop in competitor brand perceptions among those exposed to the campaign, validating the campaign’s impact.
For a live demo or to find out more about our services
info@nanointeractive.com
Get in touch
info@nanointeractive.com
UK, USA, DACH and RS. Also represented in FR and PL.