Index Exchange and Nano Interactive Partner to Deliver ID-free Intent Targeting at Scale
Nano Interactive, a leader in intent-driven planning and targeting, and Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), today announced a new partnership. Built on Index Marketplaces, Nano’s AI-powered, ID-free solution gives advertisers a powerful combination of premium media via Index Exchange’s high-quality supply and advanced contextual targeting–all without profiling or personal data.
As an Index Marketplaces partner, Nano can curate DealIDs for advertisers, combining data with quality media and enabling them to deliver campaign and business objectives.
The targeting options available to buyers include Intent Library Verticals, Advertiser Sector, Custom Segments and Intent Personas. These are available across 100+ languages and all major geographies.
Nano’s Intent Personas is a future-proof, ID-less approach to demographic targeting. Instead of cookies or other IDs, the product uses intent and contextual signals to scale demographic targeting. Nano sources and builds consumer panels to ensure targeting accuracy. Manual vetting also ensures against AI ‘hallucinations’ in the planning process.
“We’re excited to bring together our premium inventory and scale with Nano Interactive’s powerful intent-driven targeting to create more intelligent and effective advertising opportunities,” says Paul Zovighian, vice president, marketplaces at Index Exchange. “By building on Index Marketplaces, Nano enables advertisers to activate privacy-first, intent-driven campaigns without added complexity—delivering more effective targeting.”
Matthew Beck, VP Partnerships & Strategy at Nano Interactive comments: “We are delighted to have partnered with Index Exchange, a trusted leader in powering premium, transparent, and efficient programmatic transactions. Their high-quality global inventory and deep agency relationships make them an ideal partner as we advance privacy-first advertising solutions.
“Global advertisers now have a new, consumer-centric route to activating those audiences, without the use of IDs, and without compromising on performance.”
