Imagine you’re gearing up for the next football season and need to build a media strategy around it to promote your product. To capture all the action, you’d traditionally compile an endless list of topics to cover: players, teams, matches, sponsors – and that’s just guesswork before the whole thing even starts. But what if an unexpected substitute scores a match-winning goal and becomes the season’s breakout star? If they’re not on your list, you’ve missed the boat.
Wouldn’t it be simpler to know you’re already covering everything related to “football matches” or “football player rankings”? And if someone is reading up “football rules and regulations” off the back of a controversial goal, would that be accounted for in your list?
At Nano, we asked ourselves: “Why can’t audience targeting be as easy as asking AI to plan your holiday or find the perfect brownie recipe?”
In a world where GenAI has fundamentally shifted how we consume content and nearly every tech provider or agency has baked some sort of AI into their offering – either you’re up to speed or you’ll get left behind.
This is why we’ve developed Intent Prompts, AI-generated sentences that allow you to tell our platform what you’re looking for in plain English – like you’re giving a smart assistant instructions: our tech then dynamically interprets relevant data signals, uncovering connections and context beyond traditional keyword lists. Intent Prompts ensure you’re present in all relevant conversations, from match analyses to debates over controversial goals, without all the demanding legwork.
When AI is the standard, it’s not about “who can do it”, but “who can do it well”.
We’ve managed to build a solution that not only remains scalable, but also increases accuracy, entirely rooted in our philosophy: targeting intent is the best way to appear where it matters, when it matters, and respecting your users’ privacy is non-negotiable.
The truth is that at Nano we have always relied on some form of AI-powered algorithm – 4.9B+ intent signals would be impossible to handle with an only human workforce, so we have developed an entire tech stack to help us do it, and we’ve now made it easier than ever.
A big part of embedding AI so prevalently into our tech is also accounting for the fact that, at this stage, these models aren’t flawless. They’re game-changers, but they have their blind spots, and they need to be checked for biases, errors and inconsistencies. We’ve made the conscious decision of not trusting it blindly, and having the power to vet the results each time, building human oversight into every step of the process. AI handles the scale and complexity, but at the end of the day, humans make the calls.
So whether you want to explore your audience’s nuances without scale limitations, or want to deliver media and business objectives avoiding a headache, that is something we can help you with.
The future of AI in adtech isn’t about using it. It’s about using it better—and now, you can.
Get in touch with your sales rep or at info@nanointeractive.com to see Intent Prompts in action.
