Intent Personas gives flight to BA's brand awareness
Case Study
+33%
Increase in CTR performance vs. KPI goal
+100%
Uplift in purchase intent for those exposed
+123%
Increase in Brand Advocacy
“Nano’s Intent Personas played a crucial role in helping British Airways increase purchase intent during a key sale period.
By leveraging Nano’s ID-free targeting, we successfully engaged high-intent audiences, leading to strong purchase consideration, a key brand metric for the business.
The precision and effectiveness of Nano’s approach made a measurable impact on our campaign, surpassing our expectations.”
- Sophie Nall - Manning Gottlieb
Objective
British Airways wanted to drive awareness and consideration of their September sale to help drive engagement and traffic to their website.
Results
The leading airline worked with Nano, activating a wide range of Intent Personas including Globe trotters, beach holiday goers and city break travellers.
The campaign drove successful results including
+33% Increase in CTR performance vs KPI goal
+100% Uplift in purchase intent for those exposed to the ad
+123% Increase in Brand Advocacy
For a live demo or to find out more about our services
info@nanointeractive.com
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