Wella activated Nano's Intent Personas & exceeded core brand metrics
Case Study
236%
Increase in Post Ad Consideration
118%
Increase in Ad Recall
31%
Increase in Purchase Consideration
Through activating Nano’s Demographic & Beauty Personas we successfully moved core brand metrics with the overall aim of driving awareness and were able to get cut through with our audience in a cluttered marketplace.
- Carmen Au - Programmatic Manager, Digitas
Objective
Wella wanted to drive awareness of Clairol’s Nice’n Easy Pure Brunettes hair dye range.
Results
By activating Nano’s Intent Personas they achieved an increase in their chosen KPIs as well as key Brand Metrics, surpassing expectations and engaging the correct audience without using personal identifiers.
Main KPI:
0.15% ER & 3% 2nd Stage CTR
Performance:
0.24% ER & 8.43% 2nd Stage CTR
For a live demo or to find out more about our services
info@nanointeractive.com
UK, USA, DACH and RS. Also represented in FR and PL.