Consumer Electronics Research & Trends | Nano Insights

Discover the latest consumer electronics live-intent trends and insights

Consumer electronics insights

Side Image Heading
consumer_electronics_page_small_image

60% of UK consumers are spending less money in electronics than a year ago

We can focus on three macro behavioural trends to understand this shift away from technology.
First of all, the pandemic played an important part in the rise of this general trend of seeking comfort and ease from tech. Moreover, the rise of the health and cost-of-living crisis has led to consumers preferring tech that improves their lives.

People aged 25-44 are growing more concerned about their phone usage. Half of Gen Zers want to reduce their screen time due to a desire to improve their mental health. Home automation has also grown compared to last year, with more than half of those aged 21-24 wanting to automate their home. These tendencies seem to be connected to the post-pandemic trend of making a better, more productive use of our free time.

Download the latest
electronics research

Get closer to your audience

Our real-time insights and post-campaign analysis ensure you have a clearer picture of who your audience is, their key interests, and when and how to target them in future.

Latest
consumer electronic insights

Downloaded Item Image

To activate the download function, please enter your details. Then you'll be able to download your insights simply by clicking on "Click to download".

For a live demo or to find out more about our services

Get in touch