At Nano we have a deep understanding of the evolving gaming intent opportunity across publisher content, which enables us to identify the emerging gaming hardware and software trends.
In the UK, game console intent fell by 32% in 2021, driven largely by the fact that next-generation consoles from PlayStation and Xbox launched in November 2020 and pushed up the 2020 totals. In 2022 the two rival companies continue their closely fought battle, whilst Nintendo leads the overall hardware intent.
The gaming software intent spikes are directly linked to the game title release windows, highlighting the short but sharp interest periods that span general title, informational release date and purchase sub-intents.
Want to learn more? Discover everything from trending game titles to console accessories and learn how to effectively intercept these live consumer intents today.