Christmas Research & Consumer Trends | Nano Insights

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New Year 2025 Insights

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81% of consumers typically set atleast one New Year’s resolution.

At Nano, we have explored key trends among individuals who create and plan to pursue New Year’s resolutions, focusing on areas such as health, fitness, financial stability, career growth, and personal development.

This deep understanding enables you to make informed planning decisions for the year ahead.

Did you know?

  • The optimal time to target new year resolution content is the end of December to capitalise on the increase in demand.

 

  • Physical Health & Finance top the charts regarding New Year resolutions.

Want to learn more? Discover everything you need to know to get your new year campaigns off to a flying start. 

Download the latest
New Year New Me Insights

Get closer to your audience

Our real-time insights and post-campaign analysis ensure you have a clearer picture of who your audience is, their key interests, and when and how to target them in future.

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