As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand.
With Intent Personas, we bring you audience-targeting capabilities without the use of cookies, user profiling, or any form of personal data. This planning solution offers accurate audience segments powered by machine learning and verified by always up-to-date real panel data.
Now you can target Parents by understanding the content they engage with, and their intents such as children’s clothing, child enrichment ideas, family holiday planning, family cars and more.
By understanding Parent intents, we enable brands to intercept the research and evaluation intents, live in the moment.
