ID-free, people-based audiences at scale

Parents persona

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Reach Parents across 13.9b monthly impressions

  • ID free
  • No audience bias
  • Accuracy at scale

As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand.

With Intent Personas, we bring you audience-targeting capabilities without the use of cookies, user profiling, or any form of personal data. This planning solution offers accurate audience segments powered by machine learning and verified by always up-to-date real panel data.

Now you can target Parents by understanding the content they engage with, and their intents such as children’s clothing, child enrichment ideas, family holiday planning, family cars and more.

By understanding Parent intents,  we enable brands to intercept the research and evaluation intents, live in the moment.

Download the latest
Parents Persona Insights

Get closer to your audience

Our persona audience insights are the perfect blend of cutting-edge technology and ‘real world’ consumer data.

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