Gen Z are the most likely to make spontaneous purchases during the winter sale season (17%)
At Nano we have a deep understanding of consumer habits across the upcoming sales season which enables us to identify the emerging intent trends.
23% of consumers find out about winter-sale deals through online advertising.
37% of people state they often or always wait for the sale season to purchase their gifts.
Want to learn more? Discover everything you need to know to get your seasonal campaigns off to a flying start.
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