At Nano we have a strong understanding of consumer behaviour throughout the upcoming gifting season, allowing us to spot emerging trends in purchase intent.
- 23% increase in people using specialty stores for their festive food
- 70% purchase gifts for Christmas during Black Friday and Cyber Monday
- Gen X and Baby Boomers are 2.1x more likely to state price and discount as the main influencer in purchasing alcohol during Christmas.
Want to learn more? Discover everything you need to know to get your seasonal campaigns off to a flying start
