At Nano we have a deep understanding of consumer habits across the upcoming gifting season which enables us to identify the emerging intent trends.
Gifting habits have taken a significant turn during the Q4 seasonal period. People are shifting away from traditional gifts and moving towards more practical options, showing a 45% increase in purchases of items that are useful and functional.
Alongside this trend, experience-based gifts are also gaining popularity, with a 33% surge in demand for gifts that offer memorable activities or moments. This shift signifies a transition from fleeting presents to gifts that truly make a difference in people’s lives.
Want to learn more? Discover everything you need to know to get your seasonal campaigns off to a flying start.