Discover the latest events live-intent trends and insights

Seasonal Gifting Insights

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56% growth YoY of ‘deals’ related intents

At Nano we have a deep understanding of consumer habits across the upcoming gifting season which enables us to identify the emerging intent trends. 

Gifting habits have taken a significant turn during the Q4 seasonal period. People are shifting away from traditional gifts and moving towards more practical options, showing a 45% increase in purchases of items that are useful and functional.

Alongside this trend, experience-based gifts are also gaining popularity, with a 33% surge in demand for gifts that offer memorable activities or moments. This shift signifies a transition from fleeting presents to gifts that truly make a difference in people’s lives.

Want to learn more? Discover everything you need to know to get your seasonal campaigns off to a flying start. 

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Gifting research

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Our real-time insights and post-campaign analysis ensure you have a clearer picture of who your audience is, their key interests, and when and how to target them in future.

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