Discover the latest events live-intent trends and insights

Events Insights

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76% of Brits showed increased interest compared to 2019

At Nano we have a deep understanding of consumer habits across key events which enables us to identify the emerging intent trends. 

In 2023, female sporting events grew in popularity. A whopping 67% of Brits planned to watch the tournament this year – a 76% increase in interest compared to 2019.

According to our research we found, On average, people who watched the World Cup had around £300 of disposable income each month.

Want to learn more? Discover everything you need to know to get your seasonal campaigns off to a flying start. 

Download the latest
women's world cup research

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Our real-time insights and post-campaign analysis ensure you have a clearer picture of who your audience is, their key interests, and when and how to target them in future.

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