70% of users ‘mask’ their data from trackers – whether it’s cookies or the next people-based identifier, intent targeting is the only way to truly build for scale – all in a consumer-centric way.
World-First Audience Targeting, Without Personal Data
Advancedoptimisation
eMarketer has said cookies will plateau at 13% coverage online. New solutions are still needed, without buyers having to radically change the way they work.
Intent Personas delivers audience targeting without the use of cookies, user profiling or IDs. Nano’s unique understanding of intent, blended and verified by panels of real people, offers authentic audience segmentation, underpinned by AI.
Smart Brands and Agencies are using Intent Personas for:
- PRIVACY FIRST AND ID-FREE: audience targeting without cookies, IDs or user profiling
- LEAVE AUDIENCE BIAS BEHIND: Created with and verified by real people helping to eradicate stereotypes
- ACCURACY AT SCALE: target 100% of the open web without compromising on precision
EITHER
a) Activate from an extensive list of ready-to-use Personas:
Occupations / Interests / Generations / Life Stages / Income / General
OR
b) Or have Nano custom build a Bespoke Intent Persona for your brand. Get in touch today.
70% Of Consumers Mask From Trackers
68% of Consumers Concerned About Privacy
Research from The International Association of Privacy Professionals (IAPP) showed that 68% of consumers worldwide are concerned about their online privacy – become part of the solution.
52% Prefer Brands That Don't Use Personal Data
Improve brand preference with Intent Personas – Nano Research shows 52% of consumers would favour brands who use no personal data at all in targeting.
Bespoke Intent Personas are custom-made targeting segments built for a specific advertiser or brief. A unique audience created using the client’s own data or audience analysis.
Panel survey findings will be used to enhance Bespoke Persona build, confirming initial hypothesis and expanding intent pool.
The taxonomy is created using panel research to verify that audiences match the target, and manually vetted machine learning models to validate the accuracy of content categorisation.
“This is the first Bespoke Intent Persona activation that Superbet has run with Nano, and the results were successful, not only at a performance level, but also in terms of brand uplifts and accuracy – assuring at a time where we are becoming less dependent on cookies but can confidently still hit our performance and brand goals without depending on them.
The pre-campaign research showed that our traditional targeting was missing out on a key part of our audience, and thanks to Nano’s research we were able to expand our range of addressability and gain market share. We also recorded a solid increase in in-site conversions – which is a much welcome added value given that our strategy was optimised to Attention.”
Brands we
work with
For a live demo or to find out more about our services
info@nanointeractive.com
Get in touch
info@nanointeractive.com
UK, USA, DACH and RS. Also represented in FR and PL.