If you’ve been using Grapeshot for your contextual targeting, you’re probably wondering what your next move should be now that it’s no longer available?  We have you covered! Nano’s leading ID-free, intent-based targeting will help you to stay ahead in today’s privacy-first digital world whilst offering you additional benefits.

Perhaps you relied on Grapeshot for their awesome way of interpreting content and emotions on a page to make sure your ads aligned perfectly?

Or maybe it was the ease of finding the right segments or its simple integration with DSPs?

Nano Interactive can do all of the above and more, and it’s 100% privacy-compliant, too. With Nano, you’ll get real-time, intent-driven targeting capabilities enriched by next-gen contextual data that keeps your ads on point while respecting user privacy.

Here’s a quick rundown of what Nano offers:

  • Next-gen Contextual Understanding: Dive deep into page content, including categories, emotions, and sentiment at the moment intent is shown
  • Privacy Compliance: Fully in line with GDPR and CCPA—no cookies or personal data needed.
  • Proven Pre-bid Targeting: Nano uses historical data to put your ads in front of the right people, only on proven placements.
  • Global Reach: You can target audiences globally in over 100 languages, making Nano a great fit for imulti-market campaigns.

 

What’s in it for your campaigns?

  • Huge Range of Segments: Nano has over 600 ID-free, intent-based segments that cover all kinds of industries and audience types. Whether you’re looking for event-based segments, verticals, or custom personas, Nano has you covered.
  • Cross-Channel Targeting: It doesn’t matter if your campaign is on display, video, or CTV, Nano makes it easy to reach your audience no matter where they are.
  • No Personal Data needed: Nano’s biggest advantage is being entirely ID-free. Forget about cookies or third-party data. Nano uses real-time signals to reach users based on what they’re engaging with at that moment—without ever needing personal identifiers.
  • Added Brand Safety: With us you can target based on sentiment, adding an extra layer of protection for your brand’s reputation. You can even bring in your preferred ad verification partners to make sure everything is running smoothly.

 

Simple Steps to get you going…

Step 1 – Identify your goals: Think of your target audience and browse our segment offering – we guarantee you’ll have no problem finding the right fit for your campaigns. Whether it’s Intent Verticals, Intent Personas, or something custom, Nano has the flexibility to meet your needs.

Step 2 – Activate Your Campaign: Choose whether you want to activate via our Managed Service, Deal IDs, or Data Targeting options. In any case, Nano’s machine learning will optimize your ads in real time to ensure they’re placed where they’ll perform best.

Step 3 – Measure and optimise success: Worried about measuring performance without cookies? Don’t be. We’ll help you track key performance indicators beyond traditional metrics like brand awareness and sales uplift—and you can tweak things as you go for maximum impact.

 

We’re on hand to help you transition today. Reach out to the team at data-activation@nanointeractive.com and we’ll help you get started.