Advertisers
Powerful targeting that gets results without the use of personal identifiers.

Technology

Let our privacy-first live targeting solutions drive your campaign performance. Our technology understands the intent of users across all devices, and combines this with a deep understanding of the meaning of your campaign and the environment in which it appears.

With advertisers facing the looming deprecation of the third-party cookie, they come across a number of challenges, including:

A missed targeting opportunity of up to 80% of users across the open web who will eventually be untraceable outside of identity solutions.
The audience attention becoming more and more fragmented
A complex ID eco-system dominated by the walled gardens.
Growing privacy concerns among users: there are still a significant number who simply do not want to be followed. 94% of online users state that their online data privacy is very important to them (IAS – content matters survey).

With advertisers facing the looming deprecation of the third-party cookie, they come across a number of challenges, including:

A missed targeting opportunity of up to 80% of users across the open web who will eventually be untraceable outside of identity solutions.
The audience attention becoming more and more fragmented
A complex ID eco-system dominated by the walled gardens.
Growing privacy concerns among users: there are still a significant number who simply do not want to be followed. 94% of online users state that their online data privacy is very important to them (IAS – content matters survey).

Why Nano?

Extended reach

We extend the reach of all your campaigns to include the 80% of the web that is not ‘identified’.

Intent and meaning

Standard contextual targeting alone isn’t enough to target with precision and engage audiences when they are in the right mindset.

Our LIIFT ™ technology is the only privacy-first solution on the market that combines live data, deep on-page entity analysis and machine learning to deliver the best possible outcomes. Our technology uses complex live scoring methodology that understands the intent of the user and determines the underlying meaning, semantics and sentiment for a particular brand on a particular page.

No personal identifiers

Our solutions completely remove the reliance on identity, enabling enhanced privacy for users and simpler campaign execution across all channels and partners.

Flexibility: Managed Service, Programmatic or Data only

Our platform has been designed to help all advertisers and their agency partners to future proof their campaigns in the way that best suits their requirements.

Solutions

Live intent
targeting

We’ve built up extensive experience in buying targeted media using our own proprietary technology platform.

Our LIIFT ™ platform uses machine learning to understand and make sense of the live intent of users from search data signals across search engines and leading publisher sites.

We go beyond simply looking at live intent signals (such as search queries) by combining a deeper understanding of the wider environment in which an ad is delivered ensuring that brands aren’t impacted by the deprecation of the third-party cookie.

Our solutions have been tried and tested on over 2000 campaigns and we can prove that they work.

Check out our work so far

Intent
personas

Intent Personas delivers audience targeting capabilities without the use of cookies, user profiling or any form of ID. Our unique understanding of intent, blended and verified by panels of real people, offers authentic audience segments underpinned by machine learning.

Smart Brands and Agencies are using Intent Personas for:

PRIVACY FIRST AND ID-FREE: audience targeting without personal identification
NO AUDIENCE BIAS: Created with and verified by real people helps eradicate stereotypes
ACCURACY AT SCALE: target 100% of the open web without losing precision

We have an extensive suite of ready-to-use Personas in our portfolio that you can activate today…

World-First Audience Targeting, Without Personal Data
Advertisers are understandably moving away from traditional profiling-based targeting tactics. But new solutions are still needed, without buyers having to radically change the way they work.

Check out our Intent Personas

Advanced
optimisation

The Consumer Intent Score is our targeting and optimization methodology.

It drives results by not only understanding the intent of the user, but also the underlying meaning, sentiment and brand safety of the environment in relation to the campaign.

We combine real-time consumer journey data, deep contextual analysis and machine learning technology to deliver effective advertising without relying on identifiers.

This means advertisers can expect greater reach and improved campaign performance, even when cookies or identifiers are not available.

Discover our advanced optimisation techniques

View case study

Intent Personas: Nano’s ID-free alternative to demographic targeting

View case study

210% increase in 2nd stage CTR with the use of our our Nano LIIFT™ Platform.

View case study

J.D. Williams runs Attention brand lift study with Nano, resulting in an uplift in ad recall, purchase consideration and brand perception.

View case study

Sage cements its partnership with Nano by complementing the performance activity with a branding strategy, leveraging the full potential of the Nano LIIFT™ platform.

View case study