With an increase in searches around pets throughout lockdown, and many people becoming first-time pet owners, Nano had the unique challenge of making Mars’ pet care brand Dreamies stand out in a really busy period: as everyone was at home searching for products and tips to look after their kittens, Nano’s targeted them upon Live Intent and generated high engagement reaching users at the beginning of the customer journey.
Mars wanted to drive awareness of the brand to pet owners and lovers, using Nano’s keyword targeting. We set high VTR and engagement KPIs, along with a strong viewability and wide reach figures.
All the KPIs were met: our Pre-roll video creatives generated a 81% VTR, 0.45% CTR, 75% viewability and were served upon contextual searches.
The audience refining was proven by a 15% increase in VTR during runtime and 125% in CTR.