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Why US CTV needs intent-level intelligence to realize its revenue potential

CTV has become one of the most attractive screens in the US media plan because it combines TV’s family-room impact with the flexibility of digital activation. Yet look a little closer, and the picture isn’t complete, explains Kelly Jahrnes of Nano Interactive.

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The Drum

Changing how brands find World Cup fans

In digital advertising, most targeting systems are designed around who someone is, not what they’re doing at any given time. It’s a massive missed opportunity. In his recent conversation with Margo Waldrop at The Drum, our CRO Niall Moody explains why that’s especially relevant during major sports events.

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Gold again: Nano IAB Gold Standard certified

Playing our part in building a sustainable future for digital advertising

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Nano Interactive launch NanoQ Agentic Media Planner

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation.

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Nano join Index Exchange Data Vendor System

Nano Interactive are delighted to support Index Exchange by joining its data vendor marketplace, through which curators gain access to third-party data sets without needing their own integrations.

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Nano’s ID-free intent solution can now activate Compliant’s Data Integrity Index (DII)

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ExchangeWire

Intent signals are the future

Just as we at Nano have said multiple times in the past – to be fit for the future, advertisers must reduce reliance on people-based signals

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Beyond ID: future-proof advertising in a privacy-first world

As cookies disappear and privacy expectations rise, brands must rethink targeting. Discover how intent-based advertising offers scale, accuracy and transparency – without relying on personal data

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NDA Digital Women: Michaela Rairata

Nano's Michaela Rairata speaks to NDA's Digital Women venture which champions women in the digital industry

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Campaign

No cookies, no problem for Heineken

A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands

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Nano Bolsters Commercial Team

Nano Interactive Bolsters Commercial Team

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Heineken launches Cruzcampo in UK

Beer giant Heineken has delivered a step change in audience targeting and industry measurement, demonstrating an uplift in brand awareness and incremental sales and driving positive ad recall for its Cruzcampo brand launch